The following takes place subconsciously..
Men have the resources to sire hundreds of offspring but women invest so much in each of the few they can gestate and raise. They are therefore evolved to choose mates who can be faithful and support their young.
Men are attracted to youth because it's a good sign that their children will be healthier so is it any surprise that women somehow know this and so value looking young despite growing old?
From cosmetic surgery to anti ageing lotion and dying away those telltale grey hairs, could women be afraid of growing old simply because it potentially means losing the security of a father for their children (or potential children)?
Furthermore could a man's interest in a younger model during the (in)famous midlife crisis be a perfectly natural evolutionary mechanism at work?
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